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5 Essential SEO Writing Tips for Google Hummingbird Success
…terms on your website to help Google help searchers find you. This is just as important for mobile search as desktop search. Here are some Google AdWords examples of local…
https://uplandsoftware.com/kapost/resources/blog/seo-writing-tips-2/7 Articles You Need to Read for Effective Search Engine Optimization
…of the “then and now” of SEO and how search engines work, How to Create Compelling Copy that Ranks Well in Search Engines demystifies and re-humanizes writing for targeted search traffic. …
https://uplandsoftware.com/kapost/resources/blog/effective-search-engine-optimization/How Google’s Algorithms Are Making SEO Seriously Simple
In the U.S. alone, we conduct over 12 billion web searches every month. Of those 12 billion searches, 33% of the total traffic for each search term is going to…
https://uplandsoftware.com/kapost/resources/blog/google-algorithms/Paid vs. Organic: Which Traffic Source Is Better?
When it comes to search, deciding whether to dedicate resources to organic search efforts (SEO) or paid search efforts (PPC) is not easy. The right answer depends on a variety…
https://uplandsoftware.com/kapost/resources/blog/paid-vs-organic-traffic/Content Operations Self-Assessment
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https://uplandsoftware.com/kapost/content-operations-self-assessment/Implementation & Training
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https://uplandsoftware.com/kapost/our-advantage/professional-services/implementation-training/Five Places to Make Your Keywords Count
…long as they rely on keyword searches, we can use our own strategies to direct them to the right products and services. Because search engine algorithms seem so fluid, much…
https://uplandsoftware.com/kapost/resources/blog/five-places-to-make-your-keywords-count/The Convergence of Online Marketing’s “Big Three”: Industry Leaders Weigh In on Content, Search, and Social
…the primacy of the content in search results, creating a virtuous cycle between search and social. What makes sense about this approach is that the author is generally the primary…
https://uplandsoftware.com/kapost/resources/blog/the-convergence-of-online-marketings-big-three-industry-leaders-weigh-in-on-content-search-and-social/Use Keyword Research to Drive Your Content Operation
…For tips on how to conduct semantic keyword research, check out Search Engine Journal’s article, “User Intent: The Future of SEO.” Google Voice Search In 2017, understanding Google’s voice search…
https://uplandsoftware.com/kapost/resources/blog/keyword-research-drives-content-operation/